Growth Marketer

Hi there! We are South and our client is looking for a Growth Marketer!

Note To Applicants

• Eligibility: This position is open to candidates residing in Latin America.
• Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.
• Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.
  
  

Job Summary

As our first dedicated growth hire, you will be responsible for acquiring, converting, and retaining users without relying on a large ad budget. This means using lean, creative, and data-driven marketing—leveraging SEO, content, partnerships, and product-led growth before expanding into paid acquisition.We need someone who can test, iterate, and learn quickly, making data-backed decisions while maintaining a startup mindset. If you are excited by the idea of growing a company without relying on paid ads, this role is for you.

HubSpot familiarity is required; proficiency is preferred.

Key Responsibilities

• Growth strategy and execution
• Develop scrappy, high-ROI growth strategies focused on organic, viral, and product-led growth
• Optimize onboarding and conversion funnels to maximize sign-ups and engagement
• Run rapid experiments to test new acquisition and retention tactics, then scale what works
• SEO and content-driven growth
• Work with content creators to ensure we rank for high-intent keywords and drive organic traffic
• Identify and execute partnership and backlink strategies to build domain authority
• Optimize landing pages, blogs, and lead magnets to increase conversions
• Product-led growth and community building
• Leverage the company´s product data to create viral growth loops and shareable insights
• Build email sequences and HubSpot automation to educate, nurture, and convert leads
• Experiment with referral programs, community engagement, and advocacy marketing
• Performance and analytics
• Track growth metrics, customer acquisition cost (CAC), and lifetime value (LTV)
• Use HubSpot, Google Analytics, and other tools to identify trends and optimize efforts
• Continuously test messaging, pricing, and onboarding flows to improve conversions
• Paid marketing (later)
• Once strong organic and product-led growth channels are established, gradually layer in paid channels like Google Ads and LinkedIn Ads
  
  

Skills And Qualifications

• 3-5 years in growth marketing, demand generation, or digital marketing, ideally at a B2B SaaS or legal tech startup
• Scrappy, resourceful, and creative mindset—able to drive growth without a large ad budget
• Hands-on experience with SEO, content marketing, email automation, and conversion optimization
• Strong data analysis skills—comfortable running experiments and iterating based on results
• Familiarity with HubSpot (proficiency preferred)
• A test-and-learn mentality—comfortable trying new things, failing fast, and doubling down on what works
  
  

What We Offer

• 10 days of PTO + 5 floating holidays (US or local - you get to choose)
• High autonomy and impact—you will own growth and be part of building something new
• Remote-first with flexible work arrangements
• Competitive salary and performance-based bonuses
• A fast-moving startup culture where creativity and initiative are valued
• Opportunity to grow into a leadership role as we scale
  
  

Compensation: 1,500 - 2,000 USD / month

Working hours and time-zone: 8 am -5 pm CST

If this opportunity sounds good to you, send us your resume!